2011-10-23

Seven Steps

I've heard repeated mention of the "seven step" method to sales.  At length, I finally looked it up, but there appear to be varying definitions.  From one in particular that's most straightforward, the steps are:
  1. Greeting
  2. Establishing a relationship with the customer
  3. Qualifying their needs
  4. Presentation, demonstration, and information
  5. Transforming interest to desire
  6. Overcoming objections
  7. Closing the sale
Now I know I'm a lousy salesman, but those steps could be useful for "selling" other things like Appleseed.

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