From the intranet front page at work there was a link to an article on Hitachi infringing on a Chinese trademark. An older article gives more info about the battle. What they didn't say was when the BTHC registered their trademark and when IBM/HGST first used the mark in China—seems to me that would be most saliently relevant.
In Japan, the U.S. maker Logitech has to use the mark "Logicool" because another maker in Japan has the name "Logitec". Certainly if Logitech didn't enter the Japanese market before Logitec was formed, then they don't have the right to use the mark.
Law is fraught with peril.
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