I've heard repeated mention of the "seven step" method to sales. At length, I finally looked it up, but there appear to be varying definitions. From
one in particular that's most straightforward, the steps are:
- Greeting
- Establishing a relationship with the customer
- Qualifying their needs
- Presentation, demonstration, and information
- Transforming interest to desire
- Overcoming objections
- Closing the sale
Now I know I'm a lousy salesman, but those steps could be useful for "selling" other things like Appleseed.
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